Статьи по тегу «Контекстная реклама»

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google AdSense Has A New Logo: Source: Google+ Google Board Games: Source:... Please visit Search Engine Land for the full article.... →

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of... →

To ensure reliable performance for all advertisers during advanced URL upgrades , the AdWords API has placed a temporary limit on the number of AdGroupAd ADD operations that can be performed on an advertiser account per day. Other types of requests are not affected by this change. Please review the RateLimit documentation and make sure your code handles the RateExceededError properly. During most normal operations, you won't run into these limits. However,... →

Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior. The post Under The Hood: How Google AdWords Measures Store Visits appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

С 1 июля AdWords будет работать только с обновленными URL... →

Всем пользователям следует перейти на новый формат до 1 июля 2015 года... →

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Контекстная реклама сегодня — основной источник привлечения клиентов для многих компаний. И для них попадание рекламных объявлений в спецразмещение Яндекс.Директа вопрос не просто важный, а принципиальный. Выпадание из блока спецразмещения хотя бы на один... →

Posted by Liam_CurleyThere are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with a... →

Posted by randfishKeyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to chang... →

Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.... →

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments."... →

Google AdWords Product Manager, Jon Diorio, shared a tip - which he doesn't do every day - on Google+ about pausing your keywords...... →

Google announced on the AdSense blog that they have now added deductions and their reasons to the AdSense payment reports. So instead of just showing estimated versus finalized earnings...... →

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Posted by Jonathan_Ellins Google may have something amazing in the pipeline, an easy entry point into its vast Google Shopping platform. By combining increasingly accurate image detection software with existing structured product data detection, Google Sh... →

Поскольку большую часть своего дня я провожу в AdWords — управляю аккаунтами, обозреваю их или размышляю о новых возможностях, которые мы могли бы добавить к своему инструменту Optmyzr, чтобы сделать управление аккаунтом более гибким, — у меня образовалас... →

Posted by edfryedThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - ha... →