Статьи по тегу «Контекстная реклама»

Яндекс.Директ на 100% за 5 занятий. Узнайте, как получить деньги там, где многие их теряют! Яндекс.Директ остается самым мощным инструментом извлечения прибыли для любого интернет-магазина, сайта или блога. Научитесь правильно обрабатывать ключевые запросы для своей рекламной кампании и получайте прибыль! За 5 занятий автор курса научит Вас главным хитростям составления эффективной рекламы. Ведь грамотно обработанные ключевые фразы для Яндекс.Директа приносят на 90% больше чистой прибыли!... →

Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities. The post Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Пользователи Google AdSense смогут увидеть в истории платежей вычеты за недействительные клики, которые вызывают различия между ожидаемым и реальным размером прибыли. Информация будет отображаться в платежной истории, начиная с мая. Например, если пользователь ожидал прибыль в размере 1100 долларов, а получил 1000, он сможет понять, как ожидаемая прибыль раскладывается на потери от недействительных кликов и конечный заработок. Для предотвращения недействительных кликов на сайте разработчики AdSense рекомен... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Tests, DuckDuckGo Queries & Retargeting AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered! The post 10 Top Retargeting Tips For AdWords Users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Jelli, makers of an ad platform for radio broadcasters to digitise how they fill space on their airwaves — think “AdWords for audio” — has raised a $21 million round of funding to grow its business as it prepares to expand to other kinds of audio services — specifically streamed music. The Series B round comes from a mix of strategic backers and top shelf VCs… Read More... →

When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings. We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May's payment history,... →

Мэтт Лоусон, директор по Performance Ads Marketing Google, рассказал о тонкостях работы новой метрики... →

Bing Ads запустил два небольших, но значимых нововведения в рамках сервиса. Во-первых, рекламодатели получили возможность сохранить колонки в удобном порядке на уровне аккаунта. Для этого достаточно нажать на «Modify columns» в раскрывающемся меню на любом уровне аккаунта, выбрать метрики и расположить их в желаемом порядке, а затем нажать на «Save this set of columns» и задать набору колонок имя. Ещё одно нововведение состоит в том, что опции колонок теперь сгруппированы по категориям вместо ... →

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords' Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level... Please visit Search Engine Land for the full article.... →

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google AdSense Has A New Logo: Source: Google+ Google Board Games: Source:... Please visit Search Engine Land for the full article.... →

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of... →

To ensure reliable performance for all advertisers during advanced URL upgrades , the AdWords API has placed a temporary limit on the number of AdGroupAd ADD operations that can be performed on an advertiser account per day. Other types of requests are not affected by this change. Please review the RateLimit documentation and make sure your code handles the RateExceededError properly. During most normal operations, you won't run into these limits. However,... →

Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior. The post Under The Hood: How Google AdWords Measures Store Visits appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

С 1 июля AdWords будет работать только с обновленными URL... →

Всем пользователям следует перейти на новый формат до 1 июля 2015 года... →

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Контекстная реклама сегодня — основной источник привлечения клиентов для многих компаний. И для них попадание рекламных объявлений в спецразмещение Яндекс.Директа вопрос не просто важный, а принципиальный. Выпадание из блока спецразмещения хотя бы на один... →

Posted by Liam_CurleyThere are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with a... →

Posted by randfishKeyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to chang... →